What Is Technical SEO?

Technical SEO covers the infrastructure underneath a website, the parts a visitor rarely notices directly but that determine whether a search engine can access and understand the site at all.

That includes page load speed, mobile usability, clean site architecture, correct use of sitemaps and robots.txt, and making sure there are no broken links or duplicate content confusing a crawler.

Without a solid technical foundation, even excellent content can underperform, since a search engine that cannot crawl or properly index a page has no way to rank it in the first place.

Checking that foundation is a standard early step inside AI SEO tool.