What Are the 4 Types of SEO?

The four commonly named types of SEO are on-page, off-page, technical, and local. On-page covers what lives directly on a page, content, titles, and headers. Off-page covers signals from outside the site, mainly backlinks and mentions elsewhere.

Technical SEO covers the infrastructure underneath, things like site speed, mobile usability, and whether search crawlers can access and read pages properly in the first place.

Local SEO focuses specifically on ranking for searches tied to a physical location, relying on business listings, reviews, and location-specific content rather than the broader web.

Getting all four right consistently is part of what LLM optimization software helps a site keep up with.