What Are the 4 Types of Search Intent in SEO?

The four types of search intent in SEO are informational, navigational, commercial, and transactional. Informational intent means someone wants an answer or explanation, not a purchase. Navigational intent means someone is searching for a specific known site or brand.

Commercial intent means someone is comparing options before deciding, researching reviews or alternatives. Transactional intent means someone is ready to buy or take an action right now.

Matching content to the right intent matters more than matching it to the right keyword, since a page built for the wrong intent tends to underperform even with strong keyword targeting.

Matching keywords to the right intent is a core step inside AI SEO tool.