How Is Perplexity Different From ChatGPT?

Perplexity was built from the ground up as a research and search tool, showing inline citations and source cards by default on nearly every answer, since that transparency is its core selling point.

ChatGPT started as a general-purpose conversational assistant and added live search as one feature among many, alongside writing, coding, and analysis tasks that have nothing to do with search at all.

For a business chasing AI visibility, that difference means Perplexity is arguably the more citation-friendly platform of the two, since sourcing sits at the center of how it presents every answer.

Being cite-worthy on both platforms is what LLM optimization software aims for.